Ted Plafker is a Beijing-based correspondent for The Economist. In his book, Doing Business in China: How to Profit in the World’s Fastest Growing Market, he highlights promising economic sectors, provides information on China’s legal landscape, and offers advice on how to promote and distribute products to Chinese consumers, among other topics.

In his presentation, he gave particular attention to the characteristics of Chinese consumers and examples of companies that have experienced success in their China operations. He also addressed the recent problems associated with consumer products from China.