Over the past year, China-related products, aesthetics, and digital content have gained traction in the United States, from Chinese New Year marketing campaigns and consumer brands to memes, shopping apps, tourism videos, and C-dramas. This growing visibility marks a notable shift from the intense Sinophobia that peaked during the COVID-19 pandemic and amid heightened geopolitical tensions.
On August 5, 2026, Rebecca Fannin and Shaoyu Yuan discussed with Michael Berry whether these cultural influences can significantly reshape how Americans understand and relate to China.