China’s booming film market has become an essential consideration for the production of Hollywood movies. In an effort to take advantage of this audience, American entertainment conglomerates are increasingly partnering with Chinese studios, and producing products for the Chinese market. How will America’s entertainment powerhouses and China’s burgeoning film industry collaborate to build their global brand identities?
Dr. Aynne Kokas is an associate professor of media studies at the University of Virginia. She is the author of “Hollywood Made in China” (University of California Press, 2017).
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